Guiding businesses to make confident decisions, uncover hidden revenue, maximize ROI and teams.


Stop chasing bad ideas.
Work with me instead.

1:1 Coaching

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Team Workshops

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Speaking

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Retreats

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1:1 Coaching + Team Workshops + Speaking + Retreats +

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“Shea's coaching reveals far more and fast, which is a talent that is only occasionally discovered.”

-Casey Cowell, Founder of Boomerang Catapult

Shea Petaja has been an invaluable business coach for Rove Winery, helping strengthen our team culture and bring greater clarity to our goals and operations. Through intentional goal setting and focused intrapersonal communication development, Shea supported our team in aligning around shared objectives while honoring individual strengths.

Her work with efficiencies and Predictive Index profiles provided meaningful insight into our dynamic team, allowing us to better anticipate challenges, improve collaboration, and place people in roles where they can truly thrive. Shea brings a thoughtful, strategic approach paired with strong emotional intelligence, making her a trusted partner in our continued growth.

-McKenzie Gallagher

I integrate strategy, coaching and
out-of-the-box ideas to
PUT YOU AHEAD OF THE REST.

How I guide you towards CLARITY & ACTION:

Founder & Business Advisory

  • 1:1 Executive Coaching for Founders & Business Owners

  • Leadership Team Alignment

  • Annual Vision & Strategic Planning

  • Business Life-Cycle Transitions & Growth

Brand & Go-to-Market Strategy

  • Brand Identity & Positioning

  • Strategic Storytelling & Messaging

  • Go-to-Market & Marketing Strategy

  • Thought Leadership, Workshops & Keynotes
    (Stage, classes, radio appearances designed to drive growth)

Leadership & Team Effectiveness

Schedule a discovery call

“I just do what Shea tells me and it works!”

-Heidi Cartwright, RICP®, Master Elite Advisor℠, FINANCIAL ADVISOR and MANAGING DIRECTOR

Enough about you, let’s talk about me …

Hello there! Nice to meet you.

I am endlessly curious about people and their businesses. I went from working in the ministry to 100% commission sales to 15 years in the world of finance helping grow a small advisory firm into a known and trusted brand. Heck, even TD Ameritrade noticed and awarded me with creating the “Best Client Experience Nationally.” I produced and co-hosted their LIVE talk radio show called, “NEW Retirement Radio” for 10 years. That was fun!

Essentially, everything I did in a large scale financial practice, I do for founders/owners and their teams.

During that time I also co-created and coached over 100 entrepreneurs on how to tell their story of success in front of a live audience for a storytelling event I co-created called Fulfillament. That show ran for 7 years! Why? Because stories sell.

Eleven Years ago I began my private coaching practice focused on helping people quickly see their superpowers and creating the life and business they want.

I am a Certified Predictive Index Partner and use this scientific assessment alongside the Enneagram for behavioral analysis.

Are you ready to experience the growth you’ve been desiring?

I work with thoughtful, values-driven leaders with vision, clarity, and decision-making during periods of transition and growth.

Side note: I reside in Traverse City, Michigan and work with clients remotely or in-person. I travel for workshops and conduct smaller group sessions virtually.

Let’s do this!

A woman with brown hair and a red top, smiling and showing her teeth, in a bright room with bookshelves in the background.

My name is Shea, like the butter.

“Shea can find your blindspots and show you how to use them.”

-Matt Myers, Co-Founder of M22

Testimonies